Six Ways You Can Analyze Your SEO Performance and Use That Information to Rank Higher on Google
With the first five organic results commanding nearly 70 per cent of Google’s clicks. It is necessary to have a comprehensive understanding of SEO analytics. While utilizing Semalt’s tools will help you get there, it is essential to know what you are looking at and how it benefits you.
Below, we will be going over six items that you can use for your understanding of SEO. By understanding the topic, you can push your website to the point where its searchability will help itself. It is not an all-inclusive list, but it will give you a firm understanding of how to get started.
- Check your headings.
- Modify your meta descriptions.
- Look at your competitors’ content.
- Check the keywords you are using.
- Use Semalt’s free website analyzer.
- Invest in an SEO Campaign.
Check Your Headings
Since the early days of content production, the headline has always maintained a high level. Using your H2 and H3 titles appropriately provides a naturally readable format. Sprinkle them in appropriate locations to ensure readability. This process will encourage readers to stay, making the website rank higher in search engines.
This method alone will not have much of a direct impact on your SEO. But when combining this with appropriate keywords, readers will be more likely to find you and stick around. You are more likely to continue looking at a website if it is easy to read.
When modifying your headers, try to think of your blog post like a book. The H1 needs to be your title, and it should inform readers what they want. With the subheading, I have two suggestions.
The first option is to add your subheading as a benefit statement tacked to the end of your title. The second option is to provide an introduction followed by a subtitle that is with a detailed explanation of the topic. The second option eases the reader into the idea while the first option gets right to the point. There is no one right way to do this, so play around until you find something that works.
Modify Your Meta Descriptions
One of the most underserved portions of your website is likely the meta description. Many people are not aware that a meta description is on each page. By having this, you have a higher opportunity of a single page or article ranking.
This page will lead people to other portions of your website, where they may take advantage of your services. On google, the meta description is below the page links search term. See below for an image example.
From an SEO standpoint, putting appropriate keywords in the meta description is an excellent way to rank on search engines. Even if the words in this description do not help your SEO, it will give the reader an idea of what to expect before clicking it. Not having a meta description is a wasted opportunity.
When creating your meta descriptions, try to keep things short and straightforward. Have a call to action (CTA) telling people what to do within this description. The typical method is to keep it below 150 characters.
Look at Your Competitors’ Content
Consider the keywords, content, and the format when looking at their content. The idea is not to steal their form. Your goal needs to be improving upon their content.
For example, if you are a marketing agent creating content for a small shoe company, you will want to observe what people in your situation are doing. You would want to create content that appeals to your target audience. For example, Zappos targets young adults that emphasize style and quality.
If your shoe company wants to compete, the end goal will be to overtake a company like Zappos. However, when you are a startup, you must find other companies who are doing the same thing as you and produce content that improves upon what is already trending. For example, if high-contrast shoes are back in style, you will want to target the “high-contrast shoe” keyword.
You would write numerous articles bordering the subject that include instructions on how to clean them properly, what pants they go with, what shirts they go with, and how to make them last forever. If both of you do a list post, your mission would be to make heading and content that outperforms theirs. If you are looking at quantity, their three needs to equal your six.
Check the Keywords You are Using
This topic is something of an extension of our previous post, but the wrong keywords in your heading and content may attract the wrong crowd. Using the example before, if you are producing blogs that target shoes, you do not want someone who is looking for shirts. Trending for the keyword “soft polyester” is not going to help your shoe company very much.
Also, the keywords that you use may be too competitive. For small companies, they may need to target less impacted keywords. It does not help to try and rank for “new shoes” when 300 thousand other companies want to do the same thing. Many of the companies below are well known, trustworthy brands.
A bad habit that I tend to see these days is “keyword stuffing.” Keyword stuffing tries to cram as many searchable terms in a blog to make it rank for Google’s engine. The problem with this strategy is that Google’s AI recognizes this issue. Those who attempt keyword stuffing will likely not rank high.
To get a good general idea of how keywords work, you can simply use google. By searching a term that you think would bring people to your website, you can find what other website ranks for that word. If those websites happen to be in your niche, then you have the right keyword. By adding things to that keyword, you can narrow down the subject.
Use Semalt’s Free Website Analyzer
Websites, upon first development, naturally have several different issues. They can have broken links, too many redirections, poor optimization, and be slow to load. Semalt’s Free Website Analyzer seeks to identify these issues.
The Website Analytics tool gives you the tools needed to combine many of the concerns we have addressed earlier, but all in one package. For this feature, you do not have to pay to get an idea of where your website stands. However, those who are not professionals should consider an SEO campaign.
With a proper analysis tool, you will be able to understand what clicks to your website are resulting in conversions and what keywords increase traffic to your site. While both are useful for different reasons, if your SEO campaign’s goal is to increase sales, you do not want a keyword that attracts visitors. This idea brings us to our next topic, choosing to invest in a campaign that will help you grow.
Invest in an SEO Campaign
There are a variety of resources available out there that would help you learn the basics of SEO. But the countless hours it can take to research the topic can be straining. It is especially true if you own a small business that needs to be client-facing. You cannot focus on making a sale if you spend that time researching how your website can rank.
By combining your knowledge of the subject with Semalt’s team of experts, you will be able to see a direct path towards success. Also, this knowledge can help you maintain an advantage given to you by Semalt. Our job comes to ensure that the keywords that you select result in a working system. Of course, our campaigns come with suggested keywords as well.
You can choose between multiple campaigns depending on the size of your website and your budget. Be sure to review the details of AutoSEO and FullSEO to ensure that we are meeting your needs. Given the size and statistics of your website, Semalt’s team of experts are qualified to help you make the best financial decision.
How Understanding How to Analyze SEO Can Help you Reach the Google Top
By having a firm understanding of analyzing SEO, you will be able to give yourself a hand up to rank high on google. Of course, relevant and readable content is vital in this. Appropriate headings with relevant keywords not only help your SEO but ensure that the reader can follow along.
Also, understanding the usage of a meta description will assist you in bringing in those who might generally hesitate with your website. By providing a CTA in the meta description, they will know what to expect from your article. Readers are inspired by those who have natural confidence in their words.
Keywords are just as relevant as readability when it comes to SEO. By using Semalt’s free analysis tool, you can get a good idea of where to start. By expanding this out to include an SEO campaign, you can convert this understanding into measurable results. For more information on these tools, create an account today.